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29 January, 2014 - 22:15 By News Desk

Global influencers dig in to agriculture showcase

Keith Dalton and Rupert Levy

Organisers of the agricultural industry’s leading farm machinery, equipment and services event have report a record-breaking attendance at the show’s new Peterborough home.

More than 900 exhibitors from around the UK, Europe and as far away as India attended LAMMA at Peterborough Arena and the East of England Showground – using the venue’s 250 acres of outdoor and indoor to showcase their products to the 40,000 plus visitors.

Hotels and guest-houses around the city were fully booked for months, with many of the out-of-town visitors helping to boost the Peterborough economy during the two-day show.

Keith Dalton, managing director at Peterborough Arena said: “This has been arguably the largest show in Peterborough for many years and indeed the biggest in the venue’s history – where not only have exhibitors been able to fill their order books at a trade event of this kind, but which has brought additional revenue into the city.”

LAMMA was established in 1982 by a small group of local agricultural equipment manufacturers from across Lincolnshire. The first event was held at the Lincolnshire Showground, with some 50 exhibitors displaying their products at the show.

• PHOTOGRAPH: Peterborough Arena managing director Keith Dalton and Briefing Media group finance director Rupert Levy celebrate a boost for business – in terms of the farming industry and local economy – at LAMMA.

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