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23 October, 2015 - 13:14 By Tony Quested

Apple gets a sign at last at Cambridge HQ!

Apple 90 Hills Road Cambridge

US technology giant Apple has gone to great lengths to conceal that it has even set up in Cambridge UK.

The low-storey windows at its 90 Hills Road HQ have been frosted over so no-one can see in or out and there has been no signage to even hint at its new Cambridge presence – until now.

Apple can give reporters the pip sometimes with the extent of its secrecy but Business Weekly exclusively revealed that the company had acquired Cambridge speech recognition business VocalIQ for $50 million-$100m and moved the startup into the Hills Road offices.

By a juicy piece of juxtaposition Apple’s Cambridge core has now been exposed. A sharp-eyed Cambridge entrepreneur spotted on his way to the train station an ‘Apple Day’ sign at Cambridge University Botanic Gardens – right next to Apple’s offices.

We should add instantly that this is not a belated move by Apple to engage with its Cambridge fans and customers. It is more about bite than bytes!
It is a walk-by advertisement for the Botanic Gardens’ Apple Day 2015 – being held this Sunday (October 25).

This traditional event allows families to pop along between 10 am and 4pm and discover the diversity of apples available at the Botanic Garden’s Apple Day.

As the university points out, Cambridgeshire was once a major producer of apples and other fruit (this is reflected in the many apple-inspired street names in the city), but only 20 per cent of orchards documented in 1950 survive today, and orchard acreage is still declining due to development, neglect or conversion to arable land.

Nevertheless, the Apple Day tasting tent will feature 30 locally-grown varieties to try before you buy, including many seldom sold and heritage varieties.

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