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3 June, 2011 - 09:56 By News Desk

Flagship BMW and MINI dealership opens at Cambourne

BMW and MINI flagship dealership at Cambourne

Elms Cambridge opens the doors to an iconic £8.5 million dealership on Monday (June 6) at Cambourne.


Elms Cambridge is relocating from Great Shelford to provide customers with a larger and more interactive showroom, additional parking spaces and a range of facilities including a new cosmetic repair centre.

A luxury café bar will offer customers a selection of refreshments while visiting the new dealership. For service customers, extra service loan cars have been added to the fleet and extra collection and delivery services are being provided throughout the day.

Elms Cambridge’s flagship facility in Cambourne brings a boost to the local economy with an increase in customers to the area and new jobs created.  Twelve local people have already been appointed to join the team of 50 moving from Great Shelford.

The 24-car BMW showroom will include a premium undercover used car area, with a separate six-car MINI showroom creating the ultimate MINI experience.

A new hi-tech service workshop will offer customers the best in after sales care, including an MOT centre, a competitive tyre service and a cosmetic repair centre.

This 3.5 acre build also showcases a range of renewable energy solutions including photovoltaic cells and energy efficient lighting, which align perfectly with the BMW Group’s EfficientDynamics and MINIMALISM technologies that reduce CO2 emissions while delivering an increase in performance.

Niall Hooper, managing director of Elms BMW and MINI, said: “Relocating to Cambourne will enable us to provide a purpose built state of the art dealership for customers in the Cambridge and Huntingdon area.

“The building is designed to provide a unique customer experience with a focus on sustainability in line with the values of our business and the brands that we represent.”

• Photograph: BMW and MINI flagship dealership at Cambourne

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