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5 March, 2013 - 08:19 By Tony Quested

Ubisense motors ahead in US

Richard Green

Location technology specialist Ubisense has stepped on the gas in the US automotive market with a major contract.

The Cambridge UK business says a large, global automotive manufacturer based in America has taken its smart factory system for a yard management application at one of its facilities.

CEO Richard Green revealed that Ubisense had “grown considerably” in the North American automotive industry in recent months.

The latest installation will use a more advanced version of the tri-mode tag introduced last year to extend the reach of the Ubisense Smart Factory System already used indoors in manufacturing plants around the world.

The new system now allows for seamless operation both indoors and outdoors and provides complete visibility and control of vehicles, critical containers and SKUs (stock-keeping units) as they move through the supply chain in a single software environment.

Green said this provides users with a comprehensive view across the entire facility and delivers valuable manufacturing intelligence when combined with other manufacturing execution data. Green said: “Being selected for another indoor-outdoor application highlights the trend of existing customers expanding the range of applications across their manufacturing plants.

“Our presence in the North American automotive industry has grown considerably in recent months and we are very pleased that the momentum has now extended to outdoor yard management applications.

“We recently announced the adoption of the same solution for a heavy truck manufacturer. This second win confirms the ‘fit for purpose’ nature of our system – which has already enjoyed tremendous success in Europe – for the North American market.”

• PHOTOGRAPH SHOWS: Richard Green

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