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6 October, 2010 - 19:50 By Staff Reporter

World first as Lotus unveils entire new product line up

The new Elan

Norfolk carmaker Lotus has launched five new cars, two evolutions of existing models and a concept car.

Lotus CEO Dany Bahar hailed the achievement as a world first as Lotus simultaneously unveiled a new range of merchandise, a new magazine and a new website.In terms of new models, Lotus launched the Esprit (5.0 litre/V8/620 PS), the Elan (4.0 litre/V6/450 PS), the Elite (5.0 litre/V8/620 PS), the Elise (2.0 litre/inline 4/320 PS), the Eterne (5.0 litre/V8/620 PS) and the Concept City Car.Bahar said: “Our designers have created a vehicle that condenses the essence of Lotus into a low carbon city car, with many inspired design touches. “The progressive technology from Lotus Engineering gives the car an advanced drivetrain that can be operated in zero emissions EV mode or run on its flex-fuel engine. “As you would expect from Lotus, the City Car concept is an exquisitely designed, highly efficient vehicle with class leading performance – in this concept car, Lotus Design and Lotus Engineering have provided the perfect solution for life in the contemporary city environment.”

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