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15 November, 2010 - 15:31 By Staff Reporter

Hollywood stars shine for Lotus

Demi Moore

A galaxy of stars helped light up Los Angeles for Norfolk based Group Lotus as it took the city by storm with a sensational party in the hills of Hollywood just days ahead of the LA Auto Show.

Industry icons, movie stars, musicians and artists gathered at a private residence to celebrate the exclusive US unveiling of the new Lotus range and witness the handover of a Lotus Evora to the Baldwin Foundation. Demi Moore and the Baldwin brothers were among the VIP guests. Lotus also showcased the evolution of the brand by revealing seven oversized prints, created by famed award-winning French photographer Gérard Rancinan, that chronicle Lotus’ metamorphosis. Lotus is entering a new era with the launch of five new models - the Esprit, Elan, Elite, Elise and Eterne – and the LA party guests were the first in the US to preview the models. During the event, Lotus present a surprise gift to the Baldwin Foundation. Lotus is working with the Baldwin brothers to support the Carol M. Baldwin Breast Cancer Research Fund, part of the Baldwin Foundation.The five new models are at the core of the Lotus New Era brand re-launch campaign that introduces the Lotus Lifestyle. The lifestyle concept is bolstered by new platforms that allow Lotus to express its core brand DNA in new ways.• PHOTOGRAPH SHOWS: Demi Moore

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