Lotus global sales up 24 per cent – best for a decade
Norfolk-based Lotus has lifted the hood on its best annual global retail sales performance since 2011.
Retailers sold 1,710 new cars in 2021 – the year the iconic Elise, Exige and Evora ended production. That compares with 1,378 sales in 2020, an increase of 24 per cent.
The Elise was the global top-seller as fans sought to secure a piece of automotive history via the highly specced Sport 240 Final Edition and the Cup 250 Final Edition models.
Sales performance was impressive across the globe. In Europe, the UK was up 29 per cent, with Belgium the star performer up 37 per cent.
North American retailers covering USA and Canada were up 111 per cent year-on-year, which was also their best performance in 10 years.
Records were broken in the Asia-Pacific region where Japan had its best year since 2015, Australia since 2018 and Hong Kong since 2014.
Qatar, which has been selling Lotus since 2016, had its best year ever. Further evidence of the ongoing transformation of the business came in Bahrain, Thailand and New Zealand, where Lotus sold its first new cars for at least seven years.
Geoff Dowding, executive director, sales and aftersales, Lotus, said: “Our global retailers have risen to the challenge of giving the Elise, Exige and Evora the send-off they deserved.
“It means we’re in great shape for 2022 to focus on the all-new Lotus Emira, our last petrol-powered sports car and the best of breed.”