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25 May, 2021 - 22:03 By Tony Quested

Marshall acquisition broadens Jaguar Land Rover base

Marshall Motor Group has acquired Cheltenham and Gloucester Jaguar Land Rover from Heritage Automotive for an undisclosed sum.

The business is currently located in leasehold premises at Rutherford Way in Cheltenham. It will move to its new freehold location at Ashville Business Park in Staverton (on the site of the previous Land Rover dealership) in August. The new site will undergo an exciting redevelopment to a new ‘Arch’ facility in due course.

The acquisition further strengthens Marshall’s position as one of the largest Jaguar Land Rover partners in the UK.

Fifty-one new colleagues will join Marshall as part of the acquisition. Marshall now operates seven Jaguar and nine Land Rover franchises in Bedford, Cambridge, Ipswich, Lincoln, Melton Mowbray, Newbury, Oxford, Peterborough and now Cheltenham and Gloucester. 

Daksh Gupta, chief executive of Marshall Motor Holdings Plc said: “We are delighted to complete this acquisition which is in line with our stated strategy to grow further scale with our existing brand partners in new geographic regions. 

“We have a strong track record with the Jaguar and Land Rover brands and in 2020 the group was ranked as their number 1 and 2 dealer group, respectively.

“We also enjoy an excellent relationship with the whole team at JLR and I would like to thank them for their support during this transaction. Cheltenham and Gloucester are fabulous locations for the Jaguar and Land Rover brands and we are proud to extend our representation with them in these strategically important territories.

“This acquisition extends the number of counties in which we operate to 29 and this is our first business in this part of the M5 corridor and in Gloucestershire.”

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