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14 March, 2012 - 09:02 By News Desk

Medical device wins red dot award

Paul Greenhalgh

Team Consulting, the Cambridge medical device design consultancy, has won a 2012 red dot design award for the Revitive IX, a ‘circulation booster’ designed for Actegy Health.

The product was up against over 4,500 rival devices that also entered the award, judged by 30 international experts.

The Revitive IX is the next-generation version of Actegy’s flagship ‘Circulation Booster’ and is due for launch in late April.

Aimed at people with circulatory disorders, as a result of old age, illness or disability, Revitive IX uses electrical stimulation and an exclusive and proprietary Isorocker system to significantly increase the blood flow in the feet and legs.

The outcome of poor circulation can range from discomfort and chronic pain, to leg amputation and even death – if a patient gets a pulmonary embolism due to deep vein thrombosis.

“Winning this globally recognised award means everything to us,” said Paul Greenhalgh, director of design at UK-based Team.

“Medical devices don’t need to be beige and boring. In fact the look and feel of a product can play a big part in encouraging compliance. With the Revitive IX we’ve proved that you don’t need to talk down to the elderly and sick.

“They appreciate good design as much as everybody else, but we do need to avoid alienating them through complex user interfaces and technology. With so much of our work shrouded in secrecy, it is great to be able to show the world that through intelligent design we can make things better and to receive the recognition for us and our client.”

Josh Penny, MD at Actegy Health added: “When we embarked on this project with Team our objective was to put some distance between us and the imitation products that were coming onto the market.

“We recognised that in order to maintain our premium market position we needed to innovate and launch an iconic product that had a strong medical/therapeutic aesthetic but at the same time would appeal to consumers in a retail environment. This award is a massive stamp of approval across what we’ve done.”

As with the other red dot winners, the Revitive IX will go on show at the red dot museum in Essen, Germany for the next year, as well as being celebrated at a gala event on July 2.

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