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20 November, 2019 - 14:06 By Tony Quested

OKRA joins Microsoft and Amazon in global venture

Cambridge AI company OKRA Technologies has joined global giants such as Microsoft and Amazon Web Services to put its expertise at the disposal of the Life Sciences industry as part of the much-vaunted Veeva Technology Partnership Program.

It is making its proprietary AI outputs available to Veeva CRM customers.

As a Veeva partner OKRA will integrate its technology with Veeva CRM Suggestions, providing explainable and actionable insights for commercial teams. 

This is designed to help the partner business better engage with stakeholders and support the optimal prescribing of drugs to patients in different countries.

The OKRA engine ingests real world data to drive the right suggestions to the many different teams in life science.

The outputs enable managers and field-based teams to align strategy and execution to contribute to the best possible patient outcomes and support the process of bringing the right drug to the right patient at speed.

Dr Loubna Bouarfa, founder and CEO of OKRA Technologies, said: “Our goal is to empower strategic and operational teams across life sciences to take action. 

“The integrated solution will aim to support commercial teams across a business to take decisions with all the evidence and information they need, whilst also providing the reasons behind the recommendations.

“Providing AI solutions that place the user at the centre and enable individuals to execute their vision through explainable AI is our primary objective.”

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