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17 May, 2006 - 13:12 By Staff Reporter

Global warming prompts fresh strategy

Global warming and government legislation has prompted Norfolk Trucks to adopt a new strategy and invest a seven figure sum in 60 refrigerated vehicles.

The Norwich firm has previously only supplied these vehicles to order, but will now use the new investment – believed to be around £2 million – to stock them in-house in response to increased demand for fresh ready-made meals and growth in pharmaceutical and other sectors.

Norfolk Trucks LDV supplies manager, Garry Nash, said: “We consider this market niche is right for us to exploit. The problem with refrigerated vehicles is each can take six months to supply from order so we have decided to make it available from stock.

“New food legislation and warmer summers are behind the growth. Companies increasingly need more sophisticated, bespoke solutions and we will offer these to green grocery, florists, deep chilled and pharmaceutical sectors.”

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