Deliveroo partners with Cambridge Mask Company to tackle UK pollution
Deliveroo marked Clean Air Day by teaming up with Cambridge Mask Company in an initiative that saw free anti-pollution masks handed out to thousands of cyclists at pollution hot spots in four of the UK’s worst affected cities – London, Manchester, Birmingham and Glasgow.
With air pollution concerns on the rise, Deliveroo chose to provide free air quality masks for its riders and the public across the aforementioned cities. Research suggests that there are 64,000 deaths linked to air pollution annually with more Brits dying from air pollution than smoking.
Half of all Deliveroo's 25,000 UK self-employed riders use bicycles to make deliveries and the company is determined to play its part in tackling the challenges of pollution and poor air quality in areas where the company operates.
In a bid to improve cyclists' safety against harmful micro-particulates found in polluted air, Deliveroo has collaborated with UK start-up Cambridge Mask Company to create free branded masks for its rider force, which will be rolled out from July and available to riders on demand. The masks will be available to riders in London, Manchester, Birmingham and Glasgow. They will also be made available to the general public later in the summer.
Cambridge Mask Co founder and CEO, Chris Dobbing said: "Research by Imperial University shows that air pollution will be costing the UK up to £5.3bn by 2035, so Deliveroo helping to protect people from pollution is great to see, hopefully other companies will follow suit.”
Emma Simmonds, Director of Policy for Deliveroo said: "We are delighted to be supporting another exciting British start-up. Cambridge Mask Company have come up with an innovative solution to tackling this problem and we think everyone, especially our riders, should be able try out these masks. Deliveroo is determined to support efforts that make our cities cleaner and safer to ride in."
Cambridge Mask Co has the global exclusive rights to an advanced filter technology developed by the British Military for chemical, nuclear and biological warfare protection.