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28 October, 2016 - 15:34 By Tony Quested

Cambridge agency gives AI nervecentre a vibrant start

leverhulme centre, stephen hawking, onespacemedia

The Leverhulme Centre for the Future of Intelligence (LCFI) has partnered with Cambridge agency Onespacemedia to create a brand identity and website to support the Centre’s launch.

LCFI is a University of Cambridge-based research centre set up to explore the short and long-term challenges related to the development of artificial intelligence.

With AI set to define the next century in terms of technological development and with the real possibility that machine intelligence will surpass that of humans, the centre – with the aid of philosophers, social scientists and computer scientists – will complete a series of projects that examine the moral and technological complexities that AI poses.

The 10-year project is a collaboration between other major research institutions including the University of Oxford, Imperial College London, and the University of California, Berkeley.

The centre was launched at an event in Cambridge and featured a talk by Professor Stephen Hawking, who warned that while artificial intelligence could bring benefits such as eradicating poverty and disease, it could also pose many potential threats. He lauded LCFI’s work as “crucial to the future of our civilisation and our species.“

Onespacemedia worked with LCFI to create a modernised brand identity as well as a website that represents their forward-thinking vision using the best in digital design and technology.

The site’s homepage features an interactive 3D animation as well as a series of immersive modern UX techniques designed to engage the user. The data-driven website creates dynamic relationships between related content and features an intuitive navigation system to reinforce the user experience.

At the heart of the site is a bespoke content management system that gives  centre staff the tools to manage the site’s content.

Thomas Rumbold, head of operations at Onespacemedia said: “The research being carried out at LCFI tackles some of the most important questions that humanity has ever asked.

“The answers to what can only be described as moral, ethical and philosophical quandaries will define how humans interact with machines and technology in a way that has never before happened.”

lcfi.ac.uk/

Kiss Communications

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