Advertisement EY mid banner
Barr Ellison Solicitors – commercial property
ARM Innovation Hub
Advertisement: Wild Knight Vodka
RealVNC mid-banner general
Advertisement: TTP
RealVNC mid banner careers
Advertisement: Bradfield Centre mid
Advertisement: RSM
Advertisement: Cambridge Network
Advertisement: Mogrify
Mid banner advertisement: BDO
26 July, 2006 - 06:59 By Staff Reporter

East of England companies invited to join December trade mission to Pune

East of England companies and organisations are being handed a rare opportunity to strike potentially lucrative joint ventures with Indian contemporaries through a highly focused trade mission to Pune run by East of England International in December.

East of England companies and organisations are being handed a rare opportunity to strike potentially lucrative joint ventures with Indian contemporaries through a highly focused trade mission to Pune run by East of England International in December.

EEI’s Indian trade specialist, Sanjay Purohit, is leading the mission and is seeking to broker partnerships between like-minded organisations in the respective regions through focused workshops matching potential soulmates.

The University of Hertfordshire is already committed to the trade sortie and Purohit is offering companies and educational consultants the opportunity to join them in a foray that is heavily subsidised by UK Trade & Investment.

The University of Hertfordshire has a number of strong suits that have interested Indian counterparts, not just its leadership in educational consultancy but also its strength in animation.

Given the impetus of Bollywood alone, the leading-edge animation expertise of Hertfordshire’s five star wizards, such as Steve Hunt, is proving an attraction.

Hunt, a senior lecturer in digital animation in the School of Film, Music and Media, has his computer animation work shown internationally and has won many prizes.

His commercial work has been nominated for various Baftas.

His own areas of interest and supervision encompass aesthetic language in CG animation; film languages and practices and their applications to CG; character animation and the animated film design process. But the University’s animation expertise is even broader.

EEI is seeking 10 organisations for the December 11-15 mission.

Sanjay Purohit said: “We are looking to cover biotech and pharmaceuticals, healthcare, the food industry – even construction if it is the right area of construction.

“In every case, Indian JV partners will only be interested in value-add partners that can provide benefit quite high up the value add chain. It is hard for UK companies to directly export to India.

“Indian companies tend to be poor buyers but good sellers, which is why we have adopted the Joint Venture route.

“Nine out of 10 deals we see complete will be JVs. Companies and organisations that accompany us on this trade mission will have excellent support all the way up the line, including significant financial assistance and excellent networking opportunities.

“We will also see the East of England organisations involved start doing business with each other as a result of this highly focused approach.”

Sanjay headed a similar venture last year and a number of successes have resulted.

He would be delighted to field inquiries from East of England businesses and academia either via his office on Tel: 01727 813 450 or via email to: sanjaypurohit [at] eeia.com

 

Add new comment

Newsletter Subscription

Stay informed of the latest news and features