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17 November, 2020 - 21:08 By Tony Quested

PEM advises on sale of healthcare comms company

MJog Limited, a patient messaging specialist which provides a range of two-way communications solutions such as digital app, SMS,  email and voice messaging, has sold the business to Sweden-based patient video consultation provider, Kry International AB. 

The acquisition, together with the capabilities of Kry’s UK subsidiary Livi, builds a strong portfolio of digital healthcare communication, triage and patient management tools which will improve patient access to their GP, deliver a better patient experience and create real cost savings for the NHS.

With a significant presence in the UK primary care market, the Cambridgeshire-headquartered company delivers tens of millions of messages every month, including appointment reminders, recalls and results reaching 40 million plus patients. 

MJog is used by GPs, CCGs, Community Care, Screening Clinics, Hospital Trusts and Private Healthcare providers.

Kry acquired 100 per cent of the share capital from the MJog management team who founded the business in 2002 in response to the huge problem of patient ‘no-shows’ in healthcare settings. 

PEM Corporate Finance ran a competitive marketing process which saw strong interest in MJog from a broad range of trade and specialist private equity buyers.

Kevin Nutt, CEO of MJog said: “PEM Corporate Finance were able to reach a large and varied number of serious potential buyers for the business. Their commercial insight, good humour and tenacity were key to our being able to secure such a good outcome.”

Lake Falconer, partner at PEM Corporate Finance added: “We’re delighted to have helped Kevin and his fellow directors find a strategic buyer which can really build on MJog’s impressive market position in UK healthcare. 

“We had a lot of interest from trade and financial buyers in the UK and overseas which is testament to MJog’s strength and reputation.” 

Legal advice to the vendor was provided by Neil Addison at Hierons LLP.

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