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7 March, 2006 - 17:29 By Staff Reporter

Britvic performing heroically

Essex based Britvic plc is performing heroically against a teak-hard industry backdrop. Essex based Britvic plc is performing heroically against a teak-hard industry backdrop.

Since Christmas, there has been a weakening in the total soft drinks market in the UK. The consumer trend towards ‘better for you’ is accelerating and as a consequence sales in the carbonates category, except those with no added sugar, have slowed.

In contrast stills have shown growth. Against this market background Britvic is performing well, growing market share in key categories in the year to date; especially adult, cola and juice drinks.

In line with its plans outlined at its recent IPO, Chelmsford based Britvic has successfully launched a programme of new product innovations, including three new products within the fast growing water segment, which will further strengthen its stills offer.

It anticipates that new products will boost top line growth in the second half of the year.

Britvic is also making strong progress in its overhead reduction programme, which is on course to deliver at least a further £4 million in addition to the £6 million target for 2006 announced on flotation.

The benefit of this additional reduction will be principally seen in the second half of the current financial year, with further improvement on our 2007 target also expected.

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