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ARM Innovation Hub
2 May, 2007 - 14:17 By Staff Reporter

Greene King pumps £4.5m into Eastwood depot

Greene King’s tradition of keeping true to its local roots has continued with the £4.5 million investment in a new eastern region depot to meet increasing demand for its beers in the Midlands and the North.Around 25 million pints of real ale consumed in the region over the course of the next year will have been supplied from the company’s new distribution centre, which will create around 50 new jobs in Nottinghamshire.

The Suffolk brewer says that the Eastwood depot is the biggest and best-equipped Greene King distribution centre in the entire country.

It features state-of-the-art facilities and energy efficient storage for both keg and cask Greene King beers.

Greene King Brewing Company brewing and dist-ribution director, Steve Magnall, said: “We focus heavily on quality at Greene King and the new depot will have a state-of-the-art cold storage facility.

“This will ensure that our beers are stored and delivered to our customers in peak condition.

“Hardys and Hansons Olde Trip has doubled its sales since Greene King took it over in September last year and we will continue to carry the torch for hand-pulled beer, investing heavily in building brands and increasing sales.”

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