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3 July, 2014 - 21:14 By News Desk

Gotcha! as Hotcha moves into East Anglia


The UK’s fastest growing Chinese takeaway chain, Hotcha, has announced plans to open two new stores in East Anglia – Ipswich and Norwich – as part of a national expansion programme.


Hotcha was founded two years ago by entrepreneur James Liang, who had a vision to create the UK’s first national Chinese takeaway brand. Hotcha is seeking experienced franchisees and fast food managers to run the franchise operations in East Anglia. Liang has launched the franchise scheme to establish Hotcha as a national brand following its successful roll out in the South West of England. 

The company has appointed Andrew Emmerson as non-executive director to support the national expansion programme. He has held a number of senior roles within the hospitality sector including business development director at Dominos Pizza, where he oversaw the sourcing and opening of over 50 stores annually; MD of Millie’s Cookies and international brand director at Upper Crust. Prior to joining Hotcha he was a senior executive at Dunkin Donuts in the US.

The company is looking for partners with strong local market knowledge to share in the success of the business. It is expected that franchisees will need around £75,000 in personal funds to start a Hotcha store, with the remaining start-up costs available through bank financing. Stores in the South West have typically turned over £500,000 per annum with profits of £150,000.

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