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30 July, 2020 - 13:19 By Tony Quested

Britvic gets clearance to sell juice assets in France

Hemel Hempstead-headquartered soft drinks doyen Britvic has received full clearance from the French Competition Authority for the sale of juice assets in France to Refresco. 

The sale includes the three juice manufacturing sites, related private label juice business and the Fruité brand. Britvic will retain ownership of the Pressade and Fruit Shoot brands, which will be manufactured by Refresco as part of a long-term partnership arrangement. 

The transaction will not affect the Teisseire and Moulin De Valdonne brands or the private label syrups business, which are all manufactured at the remaining site in Crolles. 

Following clearance, it is anticipated that the transaction will now close in the Autumn.

Britvic is one of the leading branded soft drinks businesses in Europe. The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, London Essence, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.

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