Fast food as Cambridge casual dining venues grow apace
According to Savills ‘Casual Dining in the UK’ report, London’s West End has seen the greatest growth in casual dining brands over the past three years, followed by the City of London, Manchester, Leeds, Liverpool and Aberdeen.
Cambridge has 25 branded casual dining restaurants, ranking 15th in the UK’s top 50 towns in terms of supply.
Twelve per cent of these 25 restaurants opened in the last three years, which contributes to Cambridge having the 17th best casual dining growth story.
The report ranks the top 50 towns based on the growth in brands since the end of 2012 and also the total supply of casual dining restaurants.
These top four locations that have seen the most growth in the past three years are also the top four places with the highest supply of brands, with Birmingham and Glasgow taking fifth and sixth place respectively in terms of overall supply.
Tom Whittington, research director at Savills, said: “It’s not a surprise to have London at the top of the rankings but the reality of today’s eating out market is that beyond the M25, there are more expansion opportunities for leading branded operators. This is shown by the presence of cities such as Leicester, York and Milton Keynes.”
The research shows that gradual change in food culture, particularly since the recession, means consumers are eating out more and this is creating new opportunities for further casual dining growth across the UK.
In the report the five formats that are expected to be most successful over the next five years are premium fast food, all day and flexible formats, street food and pop ups, premium casual dining and third party delivery services.
David Bell, head of leisure at Savills, adds: “It’s interesting to look at the lower half of the ranking, which includes locations such as Basingstoke, Chester, Bromley and St Albans, as these are places where this is clear opportunity. We would expect to see more brands targeting these towns and increasing the supply.”