Newmarket sausage brand stocked by more Tesco stores
Newmarket sausage producer Powters is celebrating a considerable store increase with Tesco based on strong performance which will help it achieve substantial growth outside of East Anglia.
The fifth-generation, family-run sausage firm has been producing its award-winning Newmarket Pig sausages since 1880 and has worked with Tesco for some years selling its Newmarket Pig and Skinny Pig sausages in stores throughout the region.
Now with a confirmed listing that will greatly increase its number of Tesco stores and includes the East Midlands, the firm will be able to target a whole new range of potential customers from further afield.
“This is a substantial milestone for our business and a first step in expanding nationally,” explained Tristan Powter at Powters.
“We have been producing our sausages for generations and have a fantastic following in East Anglia but we now want to increase our production and distribution and with Tesco we are able to make a dent in that plan.”