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14 July, 2017 - 12:24 By Tony Quested

Norfolk vodka brand joins London’s jet set

Hedonism Ben Murray

Norfolk’s own Wild Knight English Vodka, which only hit the market 12 months ago, is now sharing shelf space with some of the world’s finest drinks at luxury wine emporium, Hedonism.

Set amidst Mayfair’s designer backdrop and surrounded by exclusive names such as Claridges and Vera Wang, Hedonism has become the first London outlet to stock Wild Knight.

Sitting aside super-select labels such as Krug, Cristal and Château Lafite, this hand-distilled, pure vodka is in truly exceptional company within one of the UK capital’s most elite retailers.

Ben Murray, spirits buyer at Hedonism, commented: “We wanted Wild Knight Vodka in Hedonism because it looks good, it tastes good – and it's a point of difference to have a characterful English barley vodka.”

Matt Brown, co-founder of Wild Knight, is thrilled at the label’s latest accolade. He said, “Wild Knight is an ultra-premium English vodka so it's important that we link up with high-end outlets like Hedonism that reach out to our ideal audience.

“Working with Hedonism is a fantastic opportunity to showcase our vodka to a discerning market.” 

• PHOTOGRAPH SHOWS: Ben Murray, spirits buyer at Hedonism


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