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4 December, 2017 - 13:59 By Kate Sweeney

Saucy Suffolk firm signs export deal with Russian supermarket chain

Salubrious Sauce Co. in Woodbridge, Suffolk, has signed its first major export deal with Azubka Vkusa – a Russian supermarket chain with 90 stores.

Azubka Vkusa is Russian’s answer to Waitrose, a high end chain of retail outlets that specialise in top end products from artisan producers. 

Having discovered Salubrious Sauce Co. at the International Food & Drink Exhibition in London in March, the buyer has signed a deal to stock its British Breakfast, Sunday Lunch and Classic BBQ Sauce.

“This is a fantastic start to our export journey,” explains Jim Fennell, founder of Salubrious Sauce Co. “So far we’ve shipped 1000s of bottles of our sauces to Russia and sales have been strong. I think the buyer liked the provenance and Britishness of our range of products.”

Having just achieved its first national listing with Ocado in September, this latest deal adds to the continued success of the brand, which is making a name for itself in producing, high quality, British-inspired sauces.

Fennell said: “2017 has been a fantastic year for us. Sales are growing every day, we’re picking up new customers both at home and abroad and brand awareness is increasing.”

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