St Peter’s Brewery buying land to quadruple production
St Peter’s Brewery in Suffolk has just installed a new, state-of-the-art bottling line to help cope with growing demand for its alcohol-free beer brand, Without.
Launched two years ago, Without now accounts for 30 per cent of the overall business and that ratio is growing every day.
The new bottling line, along with the purchase of more land, will allow the brewery to quadruple production.
“The success of Without® has been beyond our expectations,” says Steve Magnall, CEO at St Peter’s Brewery. “We knew when we were developing it that the British drinks market was in dire need of a decent, flavoursome and full-bodied zero alcohol beer, but we never expected take up or demand to be so high. It is literally flying off the shelf.
“Without has turned the brewery around and taken us into profit in less than two years. With the new bottling line now up and running, capacity at the brewery can grow from four million bottles a year to 16 million to meet the growing demand for the product.”
• PHOTOGRAPH SHOWS: Steve Magnall