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29 February, 2016 - 11:05 By Kate Sweeney

Suffolk juice manufacturer gives makeover a squeeze

Clive Williamson

Maynard House is the new name for the Suffolk-based premium juice maker. With new varieties, smart new designer labels and carafe bottle designs this is a fresh new looking range for the exclusive multi-award winning juice producer Maynard House Orchards.

Now offering ten juice varieties, the apple juice specialists Maynard House has expanded its range with the launch of two completely new fruit varieties including vine tomato juice and orange & clementine juice.

With Cox & Bramley still its best-selling juice, Maynard House now also produces single variety apple juices including crisp dry Bramley, sweet rounded Cox’s Orange Pippin, fresh crisp Discovery, heritage variety Kidd’s Orange Red and sweet and nutty tasting Egremont Russet, as well as two popular blends comprising apple & elderflower and apple & raspberry.

Owner Clive Williamson (pictured) says: “We’ve teamed up with The Tomato Stall based on the sunny Isle of Wight and one of the best citrus fruit growers in Valencia to launch the  new Vine Tomato juice and Orange & Clementine varieties.

“Both family-run businesses are established and have like-minded values and quality credentials. We feel the addition of these two juices mean we are able to offer a more comprehensive juice range to our luxury customers.

“We’ve upgraded our branding to better reflect the quality of what we produce. Moving away from the farm gate looking green bottles we’ve introduced a new clear glass, distinctively shaped bottle to exhibit the mouth-watering look of our juices. 

“The labels have been designed to reflect the terroir of the region and include a flavour appreciation gauging dry to sweet to help our customers to enjoy and savour our juices.

“Responding to feedback, we now offer our ten different juice varieties in three easy pour bottle sizes including carafe-style (750ml), single serve (240ml) and mini-bar (200ml). We designed our range to look and taste different, the objective is to stand out from our competitors as well as meet the ever-changing needs of our luxury clients.”
The company sells exclusively to the on-trade and only to the top end of the market – 5-star establishments such as The Ritz, RAC Club, the Mandarin Oriental and Le Manoir aux Quat’Saison.

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