Udder sensation as new product is named world’s best
Essex-based dairy producer Shaken Udder has that top of the world feeling.
YogOaty, its new yoghurt pouches for youngsters, won the Best Brand Extension category in the World Dairy Innovation Awards 2017.
Launched into Tesco last month, YogOaty is a yoghurt, fruit and oat pouch made with 100 per cent natural ingredients, with no added sugar and a completely smooth texture. It is targeted at babies, toddlers, children and teens.
There were three other finalists in the category following an extensive judging process that considered entries from more than 20 countries.
Co-founder Andrew Howie said: “We are a small, artisan producer trying to promote delicious British dairy. It's fantastic to be recognised amongst some of the bigger players in the industry.”
Shaken Udder was praised by judges for creating a brand new product that was a perfect extension to its renowned milkshake brand. Shaken Udder launched in 2004 and is based in Maldon. Its milkshakes are available from Tesco, Waitrose and Ocado.
• PHOTOGRAPH SHOWS: Andrew Howie and Jodie Farran