6 December, 2006 - 15:54 By Staff Reporter

£300m investment drive by care home operator

An Essex care home operator, whose homes include state of the art facilities like cinemas, has announced a £300m investment drive.Billericay based Hallmark Healthcare will invest the sum over the next four years, in a bid to increase its bed capacity by 1,000 beds annually.

Led by managing director, Avnish Goyal, who was recently named Care Entrepreneur of the Year, Hallmark Healthcare’s target is to offer 5,000 operational beds in around 80 care homes. It currently operates 21 care homes.

The group’s flagship home, Amberley Hall in King’s Lynn, which opened in January complete with in-house cinema, hair salon and shop, won the category of ‘Best Care Home Design’ at the Pinders Design Awards.

Three similar home are currently under construction in South Wales. They are Ty Enfys and Shire Hall in Cardiff and Greenhills Manor in Merthyr Tydfil.

A number of sites have also been earmarked by Hallmark in the south east with the company keen to secure a stronger presence in the region.

Goyal said: “This is a very ambitious programme. As well as investing in the Hallmark infrastructure, we are investing in the Hallmark team with the development of a regional managerial and operations network to facilitate the growth along with increased personal and professional training for the workforce.”

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