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4 April, 2006 - 17:12 By Staff Reporter

EEI helps local ICT companies target Chicago showcase

East of England companies will breeze into the Windy City this summer to showcase world-class Information and Communications Technology at Globalcomm 2006 in Chicago.East of England companies will breeze into the Windy City this summer to showcase world-class Information and Communications Technology at Globalcomm 2006 in Chicago.

And thanks to East of England International, local businesses can join EEI’s dedicated stand at the expo and bid for new business from a highly professional launchpad.

EEI is determined to offer moral and hands-on support for the region’s ICT companies at this important international trade forum.

Globalcomm, which is being held from June 5-7 (www.globalcomm2006.com) replaces SuperComm as the Telecommunications Industry Association’s annual event for the US telecom sector.

EEI’s objectives are to:-

• Support regional companies wanting to trade in the US market and exhibit at what is a very expensive show in a competitive market

• Raise the profile of the East of England in the US telecom sector

• Encourage and support inward investment and global partnerships through the initiative

EEI is now actively rec-ruiting companies to co-exhibit at Globalcomm. It is offering regional companies the opportunity to take a ‘pod’ to accommodate two members of staff.

This includes exhibitors passes, graphic panels, LCD screens, literature displays, networking opportunities, all the pre-event marketing and support throughout the event.

Alice Boulton, events and marketing manager for EEI, said: “Following on from previous successful overseas events, we believe that exhibiting at Globalcomm will heighten the profile of both the region and its ICT companies.

“The EEI offer represents a unique and cost-effective opportunity for companies wanting to showcase their products in the US market.

“Tapping into our network and experience, regional companies will be able to focus on what they do best.”

European Antennas, based in Cheveley near Newmarket, enthusiastically recommends the venture to fellow ICT businesses.

The microwave antenna designer and manufacturer attended last year’s Super-comm with EEI and has already signed up again for the EEI stand at Globalcomm 2006.

Pam Cornell, at Europe-an Antennas said: “Our partnership with EEI at the Supercomm Exhibition in Chicago last year – building on the strong regional presence and high levels of support EEI provides – allowed European Antennas to retain our strong company identity in a key regional market.

“This combination resu-lted in an extremely productive and cost effective show generating a significant number of opportunities in the US market that would not normally have been available to us, as we would not have attended the show without EEI’s support. We had no hesitation in deciding to attend Globalcomm 2006.

“Globalcomm suits us since this is mainly a showcase for major telecommunication system companies from around the world.

“Other familiar names at this year’s expo include Anritsu, Hitachi, IBM Corp, Microsoft, Agilent, Aperto Networks. Cisco Systems, Fujitsu, Redline, Tyco and many more.”

All the European Anten-nas products are designed and manufactured at its plant in Cheveley and the company is expanding its commercial reach globally.

Pam Cornell added: “Globalcomm gives us a major opportunity to meet existing customers and for engineers from companies that we don’t yet know to meet us and discuss their communication projects.

“Last year we were able to appoint three new representatives – Servicell covering South America, Micro-sales based in the Mid-West of the United States and Tect Electronics in Hong Kong and China.

“In addition to appointing new agents, our business to the US has increased, though due to the nature of some of the projects in which we are involved much of this is confidential.

“The Globalcomm 2006 exhibition is promoting to the WIMAX Forum Industry. We are a member of the WIMAX Forum, an organisation that is dedicated to providing interoperability bet-ween the different networks around the world.

“Similar to the way mobile phone communication is now totally interchangeable, wherever you travel, WIMAX will enable users of WiFi-style systems to have high speed access to data, internet, emails etc, via their laptops from any wireless hotspot around the world.”

European Antennas is part of Cobham Antennas, a division of Cobham plc.

The company specialises in the design and manufacture of directional flat panel antennas, directional sector antennas and omni-directional antennas within the range 500MHz to 18GHz.

The antennas are used worldwide by military and commercial organisations within satellite, data, wireless LAN, military, telemetry, security, surveillance and OB communication systems.

n To join the East of England International delegation, and ‘dial’ up new business, call Alice Boulton on 01223 450450 or email her at: aliceboulton [at] eeia.com

To discover more about European Antennas, feel free to access the company’s website at www.european-antennas.co.uk

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