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7 December, 2011 - 13:01 By Tony Quested

California company opens Cambridge UK base

Cambourne Business Park

Burgeoning US company SugarCRM, the world’s fastest-growing customer relationship management (CRM) business, has opened a new office in Cambridge UK to support the company’s rapid growth.

It has pledged rapid growth from its new base on Cambourne Business Park.

Headquartered in Cupertino, CA, SugarCRM also has offices in Raleigh, North Carolina; Minsk in Belarus; Munich, Paris and Sydney.

With 1185 clients like DF King Worldwide and Powwownow and 16 channel partners such as EnableIT, Green Inc (EU), Apto Solutions and Livelink New Media in the UK and Ireland, the new office will enable SugarCRM to better serve local partners and customers.

The new office will also accommodate the growing number of SugarCRM UK employees, the company revealed.

SugarCRM is the third-largest CRM provider in the world behind Microsoft and Salesforce thanks to an increase in the number of global customers as well as key strategic relationships with tier one companies.

It saw its billings grow by 50 per cent in 2010, and by 68 per cent annually in it's most recent quarter. With the help of the UK office, SugarCRM plans to emulate the same level of success by the end of this year.

“Outside the US and Germany, the UK is our largest market and has the greatest potential, so it was imperative to increase our presence here,” said Tom Schuster, VP and GM of SugarCRM Europe.

“Opening an office in Cambridge will allow us to meet the needs of our UK partners and customers and to enhance our offerings further, thereby ensuring clients are supported effectively and are achieving the best possible results for their business.”

The Cambridge Cluster is one of the most important and dynamic technology centres in Europe with a strong focus on open innovation, which played a part in the decision to base an office there. The ties with Cambridge University will also provide a rich talent pool to draw upon, says the company.

SugarCRM applications have been downloaded more than 10 million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives.

• PHOTOGRAPH SHOWS: Cambourne Business Park

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