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Barr Ellison Solicitors – commercial property
4 March, 2013 - 10:12 By News Desk

Plastic Logic role in post-earthquake Japan

The flexible EPD signage

Flexible display technology from Plastic Logic in Cambridge UK is being used for large disaster-ready, low power signage in post-earthquake Japan.

A prototype is being shown at a major Japanese expo this week and is a result of an alliance between the Cambridge business and Tokyo-headquartered print heavyweight, TOPPAN Printing.

The companies are marketing the large-area, flexible EPD signage as “the world’s first 42” prototype.”

TOPPAN is one of the world’s leading suppliers of printing technology while Plastic Logic is a trailblazer in flexible display technology. Their reflective digital signage module uses organic thin-film transistors.

The partners claim that the resolution is approximately six times higher than existing EPD signage, which makes it particularly suitable for applications with close viewing distances.

They will work on market opportunities for modular, large-area flexible EPD signage, offering a range of sizes going forward. , Jin Endo, for TOPPAN Printing, said: “With Plastic Logic we are opening new frontiers with regard to large-area flexible EPD. This new signage solution offers all the benefits of current EPD signage, including ultra-low power consumption, which is crucial for disaster-ready applications in the post-earthquake society of Japan, but with the additional advantage of a much higher resolution and a considerably lower module weight.”

Plastic Logic’s CEO, Indro Mukerjee believes there is more headroom in terms of technology development for next-gen products.

He said: “This 42” daylight-readable digital signage module is just one of the many exciting and varied applications of our plastic flexible displays, which not only enable particularly light and thin end applications, but also revolutionary form factors, such as wearable and mobile devices.”

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