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13 November, 2013 - 15:41 By Tony Quested

AlertMe hits heights in Deloitte Fast 50

AlertMe-Turner

AlertMe, the Cambridge based smart home technology business, has been named the third fastest growing technology company in the UK based on five years revenue growth from 2008 to 2012.

Founded in Cambridge in 2006, AlertMe was also named regional winner for Cambridge & East and No.1 in the Internet category in the Deloitte Fast 50

Personalised medicines pioneer Horizon Discovery was the second highest ranking Cambridge business in 22nd place in the UK with growth of 1027 per cent.

AlertMe is a fast growing clean technology company with CAGR 169 per cent over three years to revenues of £13.6m in 2012.T he company has won 15 awards in the last five years for product design & innovation, and business growth & strategy.

It is already rolling out services to the mass market with large partners in three countries.

Founded in 2006 while broadband mobility was still in its infancy, AlertMe launched its proof of concept for the connected home in 2008 and backed by world class VCs, who saw the potential to create a successful consumer-focused technology company, AlertMe was able to commercialise its proposition in 2009.

Today the company allows mass market consumers in the UK, Europe and the US, to monitor, control and intelligently automate their home, wherever they are.

“As consumers we are connected to almost everything that matters to us via the internet and our smartphones, but not our homes,” explains Mary Turner, CEO of AlertMe.

“We saw the gap and sensed that change was coming down the line through mobile technology. We put the home on the smartphone and give access & controls for devices & services in the home, driving data insight that make dumb devices intelligent for a more convenient and efficient lifestyle.”

AlertMe provides a single platform for data insights, control and intelligent automation in the home. It integrates them through a single ‘super app’ interface that connects to everything, and allows consumers to analyse their energy usage and remotely control and automate devices in the home to create efficiencies.

“One of the biggest problems for energy efficiency in the home is that consumers don’t know how they are using it and where they are wasting it. It’s estimated that 20-30 percent of heating and energy that people pay for is wasted,” says Turner. “We give them the visibility and tools to help them to use their energy in the most efficient way possible.”

AlertMe’s commercial success has been driven by its partner model, whereby it licenses its technology to large consumer-facing businesses in the utility, retail and telecom sectors, enabling them to provide value-added solutions for their customers. The first of these was British Gas, also an investor in the company, which now offers an AlertMe service for customers with new smart meters and a remote home heating and hot water control service called Hive Active Heating™.

Securing tier 1 partners in key territories has been a priority for the company and AlertMe also now has a nationwide footprint in the USA through its partnership with giant DIY retailer Lowe’s. “In a new market finding the right channels is critical,” says Turner. “Large companies like utilities, telcos and retailers have the consumer relationships and the resources to help reach the target market.”

 From its offices in Cambridge and London, and more recently, a dedicated support unit in the US, AlertMe is constantly iterating, and working on development ideas as it sees opportunities arise and evolve.

“Innovation and flexibility are essential, so we tend to attract a very ambitious breed of talent who essentially share in the success of the company,” says Turner.

Looking ahead, the number of connected devices in the home will continue to grow, creating new possibilities for remote control of a wide range of functions. “This is a market that is still young with significant growth potential,” says Turner. “We are on a journey that begins with energy and security, and ends with full intelligent home automation.”

Horizon Discovery, headed up by CEO Dr Darrin Disley is now world leader in gene editing and forging partnerships, centres of excellence and ecosystems  designed to accelerate delivery of drugs to patients based on their individual gneetic make-up.

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