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Barr Ellison Solicitors – commercial property
2 July, 2014 - 09:42 By News Desk

New CEO at Transversal as founder broadens outreach


Davin Yap, co-founder and CEO of Cambridge knowledge solutions vendor Transversal, has handed over the lead role to focus on building fresh strategic partnerships for the UK business.

Heather Richards, one of the company’s original employees, has been named new CEO with immediate effect.

She takes over the day-to-day running of Transversal and spearheads continuing expansion into the US. Yap says he will concentrate on building brand awareness and long-term strategic partnerships for the company he co-launched in 1998.

Yap said: “Heather’s blood runs Transversal blue and I have every confidence that under her leadership this company will go from strength to strength as she brings her own style and approach to the role.

“As one of the founding employees, Heather has been instrumental in both shaping our culture and helping build Transversal from a small technology startup to the international success it is today.

“Heather, myself and the rest of the management team will continue to work together to grow Transversal even faster – I am excited for the future.”

The new CEO previously headed up Professional Services for the company. Her former roles include an eight-year spell in the United States as a manager at Public Interest Communications where she oversaw fundraising campaigns for high-value clients such as Amnesty International and World Wildlife Fund.

Transversal was co-founded by Dr Yap and Dr David Mackay and was focused from the start on making it easier for businesses to answer customer’s questions.

Nearly two decades later, Transversal's solutions are deployed at almost one hundred blue chip companies, providing answers to customers across the globe.

In another management change, Marc Quantrill, VP Global Sales and Alliances, joins the board after a successful five years with the company during which he has helped grow the partner channel to account for more than 50 per cent of revenue.

Transversal provides enterprise knowledge solutions for the cloud designed to help improve agent efficiencies in contact centres, deliver exceptional experiences in online self-service and increase business performance through employees and business partners.


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