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23 June, 2006 - 10:16 By Staff Reporter

AIM bound display company signs key US deal

Cambridge flexible display company, Pelikon has significantly increased its market reach through a partnership with US company Memtron.

Pelikon developed the world’s first flexible, plastic display – Printed Segmented Electroluminescent or pSEL – at Cambridge Consultants before it spun out in 2001. Its pSEL displays are less than half a millimetre thin and suitable for home appliances, consumer electronics and industrial applications.

Memtron specializes in the design and manufacture of membrane switches, passive and active PC board-backed switches, elastomeric keypads, and touch screen integrated panels. The company’s technology is being combined with Pelikon’s display expertise to create a range of fully integrated display solutions. Marketed under the SELect brand name, the two companies said they will work together to transform the way people interact with devices, offering fully integrated plastic moulding, electronics and switch technology.

Working with Memtron will dramatically expand the reach of Pelikon’s technology to new customers and applications; including medical devices and a wide variety of industrial equipment.

Keith Smith, Pelikon’s Senior Sales Manager, Americas said “This new partnership builds on our efforts to expand the potential of Pelikon’s technology and represents our commitment to global growth. We believe Memtron’s strong customer base demonstrates the robustness of their technologies and that this base will aid us as we seek to expand into the American market".

Memtron is a unit of NYSE-listed Esterline Corporation, which specialises in the design and manufacture of membrane switches, passive and active PC board-backed switches, elastomeric keypads, and touch screen integrated panels. The Michigan based company says it prides itself on the fact that a Memtron device can be found in virtually any application imaginable—from hospital surgical rooms and restaurants to manufacturing plant floors and oil rigs.

Pelikon has indicated that it is working towards an IPO on the AIM market within the next few months.

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