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9 February, 2011 - 06:45 By Staff Reporter

Essex company launches land lines on your mobile


For businesses that rely on mobile communications, a new service offered by Anvil Mobile in Essex now makes it possible to have one or more geographical numbers on a single mobile phone.

Having multiple landline numbers covering different areas all going directly to the same mobile, improves customer perception and image. It also means that local numbers can be promoted on business cards, websites, advertisements and directories as well as displayed on vehicles or premises. Having local or non-geographic numbers such as 0844 direct to a mobile also saves money as there is no need to divert calls; and incoming callers are only charged at the standard rate for land line numbers rather than for calling a mobile. Calls to other employees’ mobile phones are also charged at landline rates, providing further cost savings. Anvil Mobile simply provides a new generation SIM card that will work with any 3G compatible unlocked mobile phone. “We recognised that many small businesses and self-employed people rely on mobile communications but want to present a more local image in the areas they do business,” said Ian Philip, founder and CEO at Anvil Mobile. Anvil is an MVNO (Mobile Virtual Network Operator) working in conjunction with the network operator 3, who offer the widest coverage in the UK, reaching 98.5 per cent of the population. For high-quality and reliable carrier-grade fixed network support, Anvil has partnered with aql who have built a robust, broadband network providing nationwide coverage and access to some 40 million UK landline numbers. Anvil also takes an innovative approach to billing through its 'unbundled' services. Customers simply choose the features they want and only pay for the calls and texts they actually use. Call recording can be added to the service with recordings delivered to your email address as a .wav file attachment. Other features include the ability to send voicemail messages or recorded conversations – complete calls or selected passages - to a designated email address. “Through our collaboration with 3 and aql, we are now able to deliver a range of flexible services that meet the communications  requirements of small businesses, and also provide substantial cost savings,” said Ian Philip.

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