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26 July, 2006 - 07:04 By Staff Reporter

Asian content store targets billion mobile users through Bango

Bango, the Cambridge based mobile content provider, has struck a significant deal in Asia.Bango, the Cambridge based mobile content provider, has struck a significant deal in Asia.

CellCity, the world’s first mobile megastore has integrated with the Bango Service to promote and sell digital content directly to mobile phone users across all networks using the mobile internet.

Headquartered in Singapore, CellCity is based in the heart of an Asian market experiencing extremely strong growth.

Each month, there are over five million new mobile phone subscribers in China and more than four million new subscribers in India alone.

Using Bango’s browse and buy technology, CellCity customers can easily surf the megastore via the browser on their mobile phones, and then pay for and download content to their mobile.

The megastore, also available on the PC internet, offers all types of mobile content from full track music, games, ringtones and wallpapers, to business and productivity solutions, education, travel, health and more.

Ray Anderson, CEO of Bango, said: “The growth of the Asian mobile market has been phenomenal and the launch of the CellCity megastore represents a great opportunity for content owners and developers in Europe and America to market their content directly to these millions of consumers.”

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