Mobile payment specialist's 2006 going with a Bango
Bango, the Cambridge based mobile content enabler, is bucking the market trend with a strong performance in the first few months of 2006, CEO Ray Anderson told shareholders at the annual meeting.Bango, the Cambridge based mobile content enabler, is bucking the market trend with a strong performance in the first few months of 2006, CEO Ray Anderson told shareholders at the annual meeting.
Anderson said: "Trading in the first few months of the year has progressed well with Bango bucking the trend hitting other businesses in the mobile content sector.
"End user spend in the UK for the first quarter of this financial year was over 50 per cent higher than for the same quarter last year. End user spend in the rest of the world this quarter was over five times higher than the same quarter last year.
"The demand from consumers for a more transparent means of payment for mobile content is
driving the uptake of our services by content providers who wish to offer the åbrowse-and-buy?
model and pay per download as opposed to subscription services.
"We continue to gain momentum as more leading brands such as World Wrestling Entertainment, a global entertainment brand, and Capcom and CodeMasters, two leading games publishers, sign up to using the Bango service.
"Our market leading technology, robust platform, geographic spread and partnerships with industry leaders such as PayPal and mBlox means that we believe Bango is uniquely well positioned to benefit from the continued growth in the mobile internet."
Bango has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet.
This 'direct-to-consumer'approach operates alongside the mobile operator?s mobile portal. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their 'direct-to-consumer' business.