New office signals expansion into Africa
Cambridge Broadband has set up a base in Africa.Cambridge Broadband has set up a base in Africa.
The company has appointed a new regional sales director for the African market, Neeren Ramharakh and also established a local office in Johannesburg to support the company's African customers.
Ramharakh has worked as an independent consultant in the telecoms market, and spent a number of years at Motorola, including holding the role of solutions marketing manager for sub-Saharan Africa.
Ramharakh said: "The African continent has enormous potential for economic growth. I strongly believe that technology together with best practices will drive this growth."
Starting out life as a wireless broadband access company, Cambridge Broadband has effectively reversed its focus, now concentrating primarily on the backhaul market. Backhaul is a means by which to channel wireless and cellular traffic into the wired telecoms infrastructure.
Cellular backhaul in particular, is a growth market in the African market.
The company recently recruited Bjorn Krylander as CEO, formerly of mobile technologies consultancy Ubinetics.
In addition to its Cambridge and Johannesburg bases, Cambridge Broadband also has an office in Malaysia and a manufacturing facility in China. It is in expansion mode and currently employs about 100, primarily in development.