Antenna firm a huge hit at Chicago expo
European Antennas, the microwave antenna designer and manufacturer, is in the early stages of discussions with dozens of companies about potential sales and partnership agreements.European Antennas, the microwave antenna designer and manufacturer, is in the early stages of discussions with dozens of companies about potential sales and partnership agreements.
The company, based in Cheveley new Newmarket, has just returned from Globalcomm, the world’s largest convention for the ICT – information communication and technology – industry.
Taking advantage of the shared East of England International stand, Euro-pean Antennas managed to sow the seeds for several business opportunities, hoping to repeat last year’s success.
Sales manager of the Cobham Antennas-owned firm, Steve Blades, represented European Antennas at the event and enjoyed a fair amount of initial success.
He said: “We have generated a number of what could turn out to be significant direct leads for new network partners and customers. From the three days spent at the event we created in the region of 40 opportunities.”
At this important and early stage of exchanges, European Antennas is keeping the identities and details of its potential new business partners confidential, but the the company is confident of its chances of following through.
European Antennas attended Globalcomm’s predecessor, Supercomm, last year and is already eager to make sure it’s at next year’s premier ICT show.
Blades said: “Last year we created a similar number of leads. We won business off them and we are pretty optimistic about this year and would be prepared to go back next.
“The EEI stand was good and well organised. It’s cost-effective and we got a good response from a global audience. The US is also one of our top three regions from a military, civil and security point of view.”
European Antennas has around 45 people working at Cheveley. While Cobham does not release regular financial breakdowns of its individual subsidiaries, European Antennas experienced staff and business growth year-on-year.
It has over 1,400 different products specialising in the design and manufacture of directional flat panel antennas, directional sector antennas and omni-directional antennas within the range 250 MHz to 28 GHz.
The antennas are used worldwide by military and commercial organisations within WiMAX, satellite, data, wireless LAN, military, telemetry, security, surveillance and OB communication systems.
EEI’s senior business development manager for technology, Steven Ireland, said: “European Antennas was one of four companies on the EEI stand where the idea is to have a lower-cost option for new clients in new markets.
“We will take this concept elsewhere and are looking at the possibility of hosting a stand at CTIA Wireless and should have a stand for six companies at ITU Hong Kong.”
ITU is held every three years and provides an excellent opportunity for EEI to accomplish its objectives of supporting local companies, raising the profile of the East of England abroad and encouraging inward investment.