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23 March, 2006 - 18:43 By Staff Reporter

Californian screening courtesy of Essex

Hollywood stars could soon be dodging speed cameras thanks to an East of England company.Hollywood stars could soon be dodging speed cameras thanks to an East of England company.

California, whose governor Arnie Schwarzenneger has starred in a few on-screen car chases in his movie career, is the first in the United States to introduce speed cameras.

Depending on their success, other states are bound to follow to generate revenue.

PocketGPSworld Ltd in Chelmsford has developed a global speed camera database thought to be utterly unique.

Having already conquered Europe with the in-demand database, it now believes it can do the same for motorists in the US.

California provides its latest territory for roll-out after widespread success in Germany, France, Italy, Spain and the Benelux countries.

Formed four years ago this August, PocketGPS-world tracks developments in the GPS/SatNav industry but its expansion into the speed camera database market looks like being the catalyst for real growth.

Its spokesman, Darren Griffin, said the company had enjoyed a lucrative CeBIT expo in Hanover recently as part of an East of England International showcase.

The company signed half a dozen new contracts with top manufacturers.

Griffin said: “Our experience with East of England International was very positive and professional. It was important that we attended CeBIT for our visibility to manufacturers.

“We would have attended CeBIT in a private capacity but being an exhibitor as part of the East of England stand made a big difference.

“The feedback from manufacturers was that we were taken more seriously than if we had just been walking around.”

The East of England International showcase also included Reciva and Agent Oriented Software.

David Reay of Reciva, said: “We gained an important presence at the largest ICT show in the world via the services of EEI.

“This enabled us to make important new business leads, and contacts in our target markets. CeBIT 2006 was a great success for us, in no small part due to the efforts of EEI.”

Plexus Corp, Miniflex, Minima Design and University of East Anglia, were virtual exhibitors on the stand; EEI staff fielded inquiries on their behalf.

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