iO’s silver lining with ITN deal
ITN has signed a Suffolk start-up to enable the supply of its 3G news and video services to the news provider’s worldwide audience.ITN has signed a Suffolk start-up to enable the supply of its 3G news and video services to the news provider’s worldwide audience.
iO Global Ltd will provide ITN’s UK and worldwide news as well as entertainment and sports news internationally following a revenue-share agreement with ITN Multimedia.
A provider of integrated mobile content delivery solutions, iO spun out of in Martlesham Heath in BT in 2005 and has since undertaken a rapid growth strategy based on a robust and flexible technology platform, which has brought deals with leading players such as Telcogames and DX3.
iO’s first deployment of ITN content will be as part of the new 3G mobile content managed service for O2 subsidiary Manx Telecom. This is expected to be followed by further deployments in Asia, eastern Europe and southern Africa.
Nicholas Wheeler, managing director of ITN Multimedia, said: "This agreement further strengthens our position as the market leader in delivering video news and other content to mobile.
"The highly flexible and scaleable solution provided by iO Global will help us take our high quality news output to a wider audience around the globe."
iO’s technology was under development at BT’s R & D base in Adastral Park for almost five years before the communications giant announced it would spin a company out in February last 2005.
Backed by New Venture Partners (NVP), iO has grown rapidly in the last few months and now has between 40 and 50 employees.
"We are a fairly young company undergoing a very fast ramp up and signing content agreements with a host of content providers," said iO spokesman, Alan Norman.
Though it is difficult to predict what content will be downloaded in the future, Norman believes iO is well placed to handle whatever the new technologies throw at it.
He said: "As new forms of content emerge, the iO platform will be able to adopt them in a very speedy manner.
"The chances of us being able to take them to market are very good because of the platform’s design."
This confidence stems from iO’s belief that it is ready for the rapidly evolving hi-tech world of tomorrow.
As 3G clears the path for delivery of new content services via mobile networks, iO believes content operators and providers alike will need to be able to package, present and deliver the content while minimising the capital investment and resources needed for the development of supporting systems and infrastructures.
This means time to market, efficiency and flexibility in distribution, delivery and billing are the key factors in determining commercial success and iO believes it has addressed all these issues, offering significant competitive advantage in marketing 3G content services.
The ITN deal offers some proof of the iO platform flexibility. It has just announced a deal to supply mobile content from the Telcogames portfolio of more than 1,000 premium mobile games throughout the world.
This followed news that it will partner with leading digital music provider DX3 Technolo-gies, to bring DX3’s digital music catalogue to iO’s network partners worldwide.