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17 May, 2006 - 12:55 By Staff Reporter

Luxury hotel chain picks up Reciva

A young Cambridge company developing modules for internet radios has signed a breakthrough deal which will see its technology included in the suites of some of the most luxurious hotels in the world.A young Cambridge company developing modules for internet radios has signed a breakthrough deal which will see its technology included in the suites of some of the most luxurious hotels in the world.

Reciva has entered into an agreement with The Hong Kong and Shanghai Hotels, owner and operator of The Peninsula Hotels, to introduce Reciva internet radio products into the company’s hotels.

Installation of customised radios will begin with selected suites in The Peninsula New York and The Peninsula Chicago, followed by all guestrooms and suites at The Peninsula Tokyo, which is scheduled to open in 2007.

Reciva’s technology uses Wi-Fi to connect to the thousands of radio stations broadcasting over the internet.

A content browser on Reciva radios allows users to navigate live and on-demand broadcast radio by country and genre to select radio stations from anywhere in the world.

The modules are manufactured in the Far East and incorporated into electronics OEM’s products.

The CEO of Reciva, Giles Hutchison said: “The mass market is the ultimate goal, but the hospitality industry is also very important and this deal is a great way to enter that market.”

The company’s technology is already on the shelves in the High Street, through products produced by OEMs, Acoustic Energy and MAGICBOX. Both are selling in their thousands, the CEO said.

The products allow consumers to listen to the vast array of internet radio broadcasts without a PC, but if they do have one, the technology can also allow you to listen to the music stored on your PC wirelessly.

Hutchison said that the company would be announcing the launch of a further four new products in July.

Although the company is in growth mode – it recently appointed a sales agent in the Far East and has made initial in-roads into the US market – it has no plans to raise any further venture capital financing in the near future.

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