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1 November, 2006 - 17:02 By Staff Reporter

Sepura honoured with industry award

Frost & Sullivan has honoured Cambridge based digital radio specialist Sepura by presenting it with the 2006 Market Leadership Award.Frost & Sullivan has honoured Cambridge based digital radio specialist Sepura by presenting it with the 2006 Market Leadership Award.

Since emerging as a vendor of TETRA terminals in 2002, Sepura has risen rapidly to gain leadership status in the market.

Despite heavy competition from established participants, Sepura experienced triple-figure revenue growth over the past four years and is one of the three companies that collectively control more than 90 per cent of the TETRA radio market.

“Sepura’s success comes from a strong dedication to TETRA terminals and unmatched customer support,” says Frost & Sullivan consulting analyst, Georgios Oikon-omakis.

“As the only dominant network-independent supplier of TETRA terminals, Sepura has achieved its leadership position on a platform of product differentiation, a thorough understanding of customer and end-user demands and a series of strategic partnerships in product distribution and after-sales support.”

Sepura offers terminals to all market verticals where TETRA has been adopted. This includes public safety services (police, ambulance and fire) transportation, utilities and militaries.

“Apart from vertical expansion, the company has grown geographically, following the rollout of TETRA networks in non-European regions,” adds Oikonomakis.

“Reflecting this trend, more than two-thirds of Sepura’s current revenue derives from international markets.”

The Frost & Sullivan Market Leadership Award is presented to the company that has exhibited excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints as well as strategy development and methods of addressing these market dynamics.

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