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16 October, 2017 - 12:33 By Kate Sweeney

AVEVA woos global audience to Cambridge digital tech summit

James Kidd Aveva

Digitalisation and the need for the world of business to get it right is the key plank of a global summit being staged by software giant AVEVA in Cambridge later this month.

The AVEVA World Summit, coinciding with the company’s golden jubilee, will highlight the need to maximise the marriage of the digital and physical worlds.

Drilling down to its own core area of expertise, AVEVA will unveil to 300 customers and delegates from across the globe how mixed reality and virtual reality can be used to execute remote work processes and training scenarios for plant and ship environments.

The AVEVA World Summit runs from October 24-26 at the Corn Exchange and Guildhall. AVEVA was spun out of the University of Cambridge in 1967 and has since grown into an iconic world leader providing engineering, design and information management software to the process plant, power and marine industries.

Through its recently announced merger with French company Schneider Electric, it is in the process of creating a £3 billion powerhouse from Cambridge.

Explaining the rationale for the theme of the event, AVEVA told Business Weekly: “The digital and physical worlds are merging. Digitalisation is no longer a buzzword; it is an opportunity to make a real step change in the advancement of business efficiency at every stage in the asset life cycles of the industries AVEVA serves.”

Delegates will be able to listen to keynote speakers including Greg Verdino, a digital transformation expert, along with presentations from AVEVA customers about how they have used its technology to design, build and operate their assets. 

The event will be moderated by technology journalist, Geoff White, whose work has featured on Channel 4 and the BBC.

There will be a dedicated innovation hub and delegates will also be able to attend a cocktail reception at the Fitzwilliam Museum and a Cambridge college themed meal at the Corn Exchange during the evenings.

AVEVA CEO James Kidd said: “We have an exciting agenda with fantastic speakers and guests. The event is being held in venues that capture the rich histories of both Cambridge and AVEVA.

“We are proud to bring our customers from across the globe to where it all began and show them a warm Cambridge welcome.”

AVEVA is using many local companies for catering, transport and accommodation, ensuring a true Cambridge experience for those that attend and a welcome input into the local economy.

• PHOTOGRAPH SHOWS: AVEVA CEO, James Kidd

Kiss Communications

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