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16 September, 2016 - 15:25 By Tony Quested

Bango brings X factor to Microsoft

bango, cambridge, mobile payments, danal

Bango, the Cambridge UK mobile payments technology company, has expanded the availability of carrier billing for Microsoft Windows Store.

For the first time users in Finland, Norway and Hungary can make purchases from any Windows 10 device, including their Xbox One consoles, using their mobile phone account.

As a result of activating carrier billing for Microsoft, customers on Elisa, DNA and Telenor mobile networks in these countries can use the convenience of one-click billing in the Windows Store to pay with their pre and post-paid phone bills.

This method of payment is available to PC, tablet, smartphone and Xbox One users. In established mobile markets such as these, direct carrier billing generates increased payment conversion rates of up to 10x.

Anil Malhotra, chief marketing officer at Bango, said: “Bango is working with Microsoft and mobile operators globally to ensure maximum coverage of carrier billing for Windows 10 users.

“We believe this will be particularly successful with Xbox One users, because there is a high correlation between games purchases in app stores and the use of carrier billing.”

Activating carrier billing for Windows Store presents a sizeable opportunity for operators. Windows 10 is running on more than 350 million monthly active devices and direct carrier billing provides a convenient payment method for these users, achieving significantly higher conversion rates than credit cards.

The transformative effect of carrier billing has been recognised by the world’s app stores who are increasingly adding it as a payment method. Bango has emerged as a number one global platform, deploying more app store carrier billing activations than anyone else.

Microsoft, Amazon, Google, BlackBerry and Samsung collectively use the Bango Payment Platform to provide carrier billing for their customers.

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