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16 November, 2017 - 22:16 By Kate Sweeney

California expo wowed by Cambridge electronics revolutionary

pragmatic, avery dennison, labelling, packaging

Cambridge UK flexible electronics trailblazer PragmatIC is going down a storm in Santa Clara for its role in revolutionising a key aspect of the Internet of Things.

PragmatIC has reinvented radio frequency identification and near field communications to bring connectivity to mass market applications. The company is in California today and tomorrow parading its expertise and the potential of the technology to the IDTechEx Show. IDTechEx is also a Cambridge business.

PragmatIC is presenting how its unique flexible integrated circuits (FlexICs) can be assembled into inlays and tags at a price point up to 80 per cent lower than conventional silicon-based solutions. 

The radical change in price, coupled with the incredibly thin, flexible and robust nature of FlexICs, opens up the potential for fast moving consumer goods (FMCG) brands to engage directly with their customers through trillions of everyday products.

PragmatIC is also providing an update on the status of its FlexLogIC™ “fab-in-a-box” that supports the capital-efficient scalability of production to meet such high-volume use cases, with the first system on track to be commissioned in January 2018.

Reinventing the cost, usability and scalability of RFID and NFC has motivated major tag manufacturers to adopt PragmatIC’s technology.

In October 2016, PragmatIC received a strategic investment from Avery Dennison, a Fortune 500 company with leading global positions in labelling and packaging materials as well as RFID. 

PragmatIC has also been working with Smartrac, a leader in RFID products and IoT solutions, under the EU-funded PING project since 2015. And just in the past week, global packaging solutions provider TALKIN’ THINGS has announced a partnership with PragmatIC.

“We are very privileged that these prominent global RFID and NFC companies have chosen to work with us and integrate our unique technology for ultra-low cost flexible electronics,” said Scott White, CEO of PragmatIC. With these strong partners we can now enable the world's largest consumer brands to add intelligence into everyday items.”

• PHOTOGRAPH SHOWS: Scott White (left) with Victor Christou of Cambridge Innovation Capital – investor in PragmatIC

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