Casio leverages Cambridge map app
Locational technology from Cambridge-based ViewRanger is being incorporated in Japanese giant Casio’s nextgen Pro Tek smart watch.
ViewRanger’s extensive range of map apps to enhance the outdoor exploration experience for hikers and ramblers are already being used by Apple. Now Casio has trumpeted the power of the ViewRanger technology at an international press conference in Berlin to launch the new watch.
ViewRanger co-founder and CEO Craig Wareham, joined Casio executives and Google’s Android Wear engineering director on-stage to present the new device.
Wareham said “More than 2000 brands and organisations are publishing informative trail guides through the ViewRanger platform and we are partnered with more than 50 national map agencies and map publishers. All of this amazing content is available to put onto the Casio Pro Trek smart watch.
“We’re now working to enable hyper-local discovery of trails so that when you arrive at a camp site, nature reserve, or trail head, your watch can suggest to you the trails at that location that match what the ViewRanger app has learnt about your outdoor activities.
“This is to ensure they are relevant to you whether you prefer family friendly trails or something more challenging. We’re working to deliver the right guide, at the right time – right to your wrist.”
ViewRanger and Casio have been steadily increasing their co-operation and the current generation of Casio smart outdoor watch comes bundled with the ViewRanger app and with free access to ViewRanger’s premium map content through Casio’s retailers including massive outdoor retail chain REI in the US and Cotswold Outdoor in the UK.
Casio continues to refine its Pro Trek smartwatch, which is made for those who like nothing more than spending their weekends lost on top of mountains.
The company just unveiled the third version – the Pro Trek WSD-F30. For the new model, it has made the case slightly smaller, made the display even more versatile, and added a convenient new feature to its extended battery mode.
• PHOTOGRAPH SHOWS: Craig Wareham in Berlin