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Barr Ellison Solicitors – commercial property
28 July, 2021 - 21:12 By Tony Quested

Darktrace buttons up 4,000 cyber threats a week for Ted Baker

Cyber security AI world leader Darktrace has stopped fashion icon Ted Baker from being stitched up by online fraudsters.

The Cambridge company’s self-learning technology is being used by the luxury clothing brand retailer to intercept 4,000 cyber threats every week. The quintessentially British global lifestyle brand reveals that of these cyber-threats over 200 are targeted attacks. 

These include spear phishing emails devised to reach high-level executives and cyber campaigns that seek to steal competitive insights or intellectual property.

Ted Baker relies on Darktrace technology to identify and interrupt cyber-threats before they escalate into full-blown compromises. The defence armoury includes Darktrace Antigena, Darktrace’s Autonomous Response product, which is able to respond to ransomware within one second of suspicious behaviour emerging. 

The technology protects the full range of the client’s digital systems from email to point of sale devices.

Powered by Self-Learning AI, Darktrace technology works by developing an understanding of what is normal behaviour for each user and device within an organisation, and neutralises malicious behaviour by enforcing this normal ‘pattern of life’. Crucially, this means that day-to-day business is not disrupted.

Ted Baker’s chief information officer, Leon Shepherd revealed: “Within seconds of out-of-the-ordinary behaviour emerging, Darktrace AI forms an understanding of whether an attack is underway or not, and can interrupt that activity before our security teams are able to.

“With Autonomous Response, I know the AI is always ready to jump in on our behalf at machine speed, giving my team more time to focus on higher-value tasks.”

Darktrace delivers world-class technology that protects over 5,000 customers worldwide from advanced threats, including ransomware and cloud and SaaS attacks. The UK-quoted company has 1,500 employees and over 30 offices worldwide.

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