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21 September, 2020 - 15:59 By Tony Quested

Facebook and Be the Business provide free digital training for local businesses

Be the Business, a not-for-profit movement bidding to help every firm in the country improve their performance, is partnering with Facebook to host an event in the East of England this Wednesday (September 23) providing free advice, training and inspiration to micro and small businesses in the wake of COVID-19. 

The event will feature firms from the region including Gio’s English and Pioneer Chicks. Attendees will also receive training from Be the Business and Facebook on using Instagram for business, business finances and innovating your business model.

The event aims to help businesses boost their digital skills, provide access to essential resources and get ongoing support to recover and grow.
The impact of coronavirus is being felt by businesses around the world. 

However, Be the Business has uncovered some optimism on the horizon, showing that small firms have adopted technology at unprecedented rates to meet COVID-19 related business challenges, including operating virtual businesses and powering remote workforces. 

Indeed, Be the Business finds that 34 per cent of firms in the East of England have changed their approach to technology since March, adopting new technologies or intending to 'soon’.

Recent Facebook research showed the pivotal role digital channels are playing in the recovery of small businesses, with 55 per cent of UK small businesses surveyed now making more than a quarter of their sales online.

This event is an integral part of a year-long partnership between Be the Business and Facebook which also includes a messenger bot that guides businesses to bespoke advice and a new national peer group on Facebook where business owners can exchange ideas and advice.

Sir Charlie Mayfield, chairman of Be the Business said: “It’s a tragedy that it’s taken a global pandemic to do it, but we are seeing a huge drive for efficiency, interest in technology and innovation from UK businesses.

“Our event in the East of England will capitalise on that ambition, providing guidance and resources to the firms who need it most. Small businesses will be at the heart of the UK’s economic recovery, and Be the Business, alongside our partner Facebook, is committed to helping them succeed.”

Steve Hatch, VP for Northern Europe at Facebook, added: “We’re committed to doing everything we can to help small businesses in these challenging times. 

“Our tools can help smaller companies trade online and effectively reach new customers around the world so they can create and sustain jobs in the East of England. 

“We’re delighted to be partnering with Be the Business to offer a programme of tailored advice and training that will help small businesses get the most value from our platforms.”

• To register visit: https://www.facebook.com/business/boost/uk-boost-online

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