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27 October, 2021 - 10:36 By Tony Quested

Japan tech coup for Ubisense

Cambridge technology business Ubisense has clinched a remarkable piece of business in Japan thanks to an alliance with Tokyo-based Rakuten Mobile Inc.

The exclusive reseller pact is designed to leverage Rakuten Mobile to deploy Ubisense IoT products and solutions and drive digital transformation in the Japanese automotive, aerospace, manufacturing and other industries.

The initial focus will be on enterprise customers in Japan.

Ubisense’s advanced real-time location system (RTLS) and SmartSpace software platform have proved the catalyst for the deal.

RTLS utilises a network of sensors and tags to provide precise information about the location, movement and interaction of objects in often challenging environments, such as dynamic production lines and industrial spaces.

This real-time location information gives additional context to the data provided by existing systems, helping digitise processes to improve efficiency, quality and safety.

“We are thrilled to partner with Ubisense and leverage the Rakuten Mobile cloud-native network to provide innovative industry leading IoT solutions to enterprise customers in Japan,” said Tareq Amin, chief technology officer, Rakuten Mobile.

Clare Colhoun, Ubisense CEO, added: “The Rakuten Mobile and Ubisense partnership will bring clear and immediate benefits to our existing clients in Japan while offering near limitless scope to transform many more enterprise industry operations.” 

Under the terms of the agreement, Rakuten Mobile and Ubisense will also jointly collaborate in research and development innovation for RTLS sensor and software products. 

Sales and marketing of Ubisense solutions and products in Japan will be managed by Rakuten Communications, a subsidiary of Rakuten Mobile.

Ubisense gives software systems intelligence about what’s actually happening in the real world by tracking the real-time location, movement and interaction of people, devices and products through its SmartSpace® software platform and Dimension4 Ultra-Wideband sensors. 

Through an open architecture platform, business users can easily configure the planning, monitoring and control of physical process flows. Headquartered in Cambridge, Ubisense operates globally with more than 1,000 customers.

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