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22 October, 2020 - 20:52 By Tony Quested

Norwich SaaS firm sold to Israeli multinational

Norwich company SessionCam, a Software-as-a-Service (SaaS) digital customer experience provider, has been sold to Israeli multinational Glassbox Digital for an undisclosed sum.

Glassbox, with bases in Tel Aviv, London and New York, provides digital experience analytics for web and mobile applications. East of England-based global law firm Mills & Reeve advised SessionCam alongside Clearwater International. 

The combined company has more than 300 customers worldwide, including six of the world’s largest banks and leading brands including John Lewis, SuperDry, Admiral and Experian. 

The acquisition follows its recent infusion of €33.4m ($40m) in financing. The combined company will deliver the industry’s most complete and actionable view of all web and mobile interactions, to a larger number of businesses, enabling them to generate even more value and better serve their customers.

The combined business has more than 300 customers worldwide, including six of the world’s largest banks and leading brands including John Lewis, SuperDry, Admiral and Experian. 

Kevin Goodings, CEO of Sessioncam said: “We worked very closely with the team at Clearwater through every stage of activity related to our acquisition by Glassbox Digital. 

“Their advice on deal tactics and negotiation strategy was particularly valuable in securing a very pleasing and successful outcome that met our objectives for the company, its customers, partners, staff and our shareholders. 

“Throughout the entire process which encompassed the general uncertainty that affected everyone following the COVID outbreak, we felt their support, advice and guidance was first class; it certainly helped that we enjoyed working with the team.”

James Hunter, partner and head of Mills & Reeve in Norwich said: “We have watched and followed the progress of SessionCam as it has established a market leading position. 

“At Mills & Reeve we act for some of the most exciting and innovative technology businesses as well as having a great mid-market M & A practice – we brought those together again for this transaction and wish Kevin and the team all the best under the stewardship of the Glassbox Group.”

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